Our Executive Team

The Reward Cups leadership group is a talent pool of executives loaded with decades of proven results across multiple retail and wholesale channels. As Mr. McCrory formulated his vision for Reward Cups he focused on assembling the best in the business, and ultimately attracted a team of all-stars. Together they built an innovative advertising, marketing, and promotion program that puts new technology to work for unprecedented results.

John McCrory

Founder & CEO

30+ years in Investment Banking, Mortgages, and Angel Investing in Start-Up Enterprises. John brings a focused and unique vision to Reward Cups, devoted to increasing market share, maximizing social relevancy, and integrating a new consumer interaction platform for businesses across a variety of sectors: convenience store, fast food, entertainment, sports, travel, and education.

Vanessa Walker

Strategic Advisor

25+ years of Executive Leadership, Sales, Marketing & Senior Buying. Vanessa's specialities include reviving or turning around existing companies and brands while scaling them nationally. Named one of the "Most Powerful 31 Women in Beverage," by BevNET in 2018. Her work includes eight years as EVP for La Croix Sparkling Water, EVP Sales & Marketing at CELSIUS, and Target Regional Buyer. Vanessa is a valued and trusted leader and speaker in the beverage industry.

Laura Eymann

Strategic Sales Advisor

30+ years Sales Leadership, Wholesaler Systems Expert & National Brokerage Management. Laura's former roles include - VP Sales at La Croix, the #1 sparkling brand in WFM, UNFI and KeHE. Advantage Sales & Marketing at Frito-Lay & Conagra. Laura builds sales systems and trains teams & brokers exploiting wholesalers and RTMs.

Ronald Roeck

Chief Innovation Officer

30+ Years of Successful Business Building, Innovative Marketing, Finance, Consulting & Business Transactions. Ron has a unique perspective in the world of business, product and consumer development. A CPA (inactive) by training, a marketer by fire, and a technology expert by passion - Ron has blended his vision into building multimillion dollar businesses in brick & mortar retail, customer service, and e-commerce. He has also consulted in many industries including luxury goods, homebuilding, insurance, and power equipment. An avid student of the consumer, he has a comprehensive and unique skill set in building successful businesses and promotions around the customer!

TJ Powers

Chief Customer Officer

TJ Powers is a Senior Sales Leader with over 20 years of experience in the Convenience Store industry. TJ has worked for large Fortune 500 companies as well as small independently owned companies in sales, sales management and marketing. Having worked on both the supplier and wholesaler side of the business, TJ brings an invaluable perspective to any company. He has served as a board member of the National Association of Convenience Stores and gained a network of strategic industry leaders.

Scott Thewes
Strategic Advisor

30+ Years of CPG Leadership in Sales & Marketing. Scott brings to his role a successful background in developing winning strategies for launching and building great brands into all CPG channels of trade. His experience includes startup brands to Fortune 500 companies with sales and management roles at Procter & Gamble, PepsiCo Foodservice, Tropicana - PepsiCo & Pepsi-Cola Bottling Company. He pioneered POM Wonderful, Sabra Dipping Company's Snack Cups, La Croix Sparkling Water and Hail Merry into Foodservice and Convenience Channels. Receipt of PepsiCo Chairman’s Award & PepsiCo Ring of Honor.